But one this is good about this section it has a high tendency to get a large number of market shares and after that, it can convert into a star.Business models are based on providing products or services that are profitable now, but they also attempt to identify changes in offerings that will keep the company profitable in the future. So that’s why it will ask for more investment now that will create a problem for you to arrange big amount in a short time. Question mark: question mark means that your product growth rate is continuously increasing or your business expansion is going to bigger very fast and because of the minimum market share rate it fails to produce a profit.

A high market share rate means that your product or business getting continuous investment through shares and high market growth means that your product or business is going successfully. Star: star is the best and if your product exists in this section then you’re lucky because your product has a high market share rate and market growth rate that will give your more benefit. And one section is a cash cow, the second is dogs, the third is the star and the fourth one is a question mark.Ĭash cows: if your product exists in this section that means it has a big amount of market shares that are good to run the business and move it forward but it has low market growth.ĭogs: if your product exists in this section then it is mean it has a high market growth rate that is good for the expansion of your business but if it has low market share rate people and inverters have small confidence in your product.

The horizontal line indicates product market shares and the vertical line indicates the market growth rate. There are 4 sections in this template on two comparative lines. How BCG Matrix Template work For Portfolio Management Here I will describe how this matrix template work. This product portfolio can help us to classify the products into cash cows, dogs, stars, and question marks. This graphical chart based on scatter means it is analytics based on mathematical measurements of goods and their comparative market growth rate and shares. The basic purpose of this chart is to re-set the priority of fields on which you should do investment. And as it gives a product portfolio you can manage your marketing and production strategy according to the result. Which BCG matrix Templates is also the best one used in making planning and your business strategies. There are different types of matrix and graphs that are used to get the best results in the field of business and project management.

Bcg matrix excel template