Perpetual is the fallback option Implement targeted approach with key segments talking to the value of subscription, with Acrobat 2017 as a fall-back option for those not ready for subscription Ensure swap from DC perpetual to Acrobat 2017 in etail/retail Support Acrobat perpetual release to help drive total units of Acrobat while maintaining the focus of most customer-facing marketing on the value of subscriptions Approach No full “launch” or inflection point with typical press and marketing push Rebrand perpetual product to further delineate between the subscription and perpetual offering With IT, leverage AXI end-of-support to start a migration conversation, and lead with value of Acrobat DC subscription.

Release new version of Acrobat perpetual Rebrand the perpetual product, Adobe Acrobat 2017 Adjust volume discount curves to create economic differentiation between perpetual and subscription Products Adobe Acrobat Pro 2017 Adobe Acrobat Standard 2017 Adobe Acrobat Reader 2017 Routes to Market Channel (Distributor Reseller & eTail/Retail partners) (Store Catalog) Enterprise Ship Date Tuesday, June 6 On the price list in May On it is carried but not marketedĪcrobat Standard & Pro DC Subscription versions of the product VIP (team or enterprise) Receives new features each quarter Installer referred to as “Continuous” Acrobat Standard & Pro 2017 Perpetual versions of the product Includes features from the last 8 quarters of updates from Acrobat DC subscription Only gets security patches quarterly Installers referred to as “Classic” Sold via TLP or CLP Fall back offer onlyĥ Why are we doing this? Deliver updated product to customers who aren’t yet ready to move to subscription Distinguish naming for perpetual vs subscription product as clear differentiator Adjust volume discount curves to create economic differentiation between perpetual and subscription Customers have asked for an updated version of the Acrobat DC “Classic” build that includes features added in the subscription “Continuous” track since the last release in April 2015 There is a need to differentiate the Acrobat perpetual offer from the subscription offer to eliminate any remaining brand confusion in market Presentation on theme: 'Adobe Acrobat 2017 (Perpetual Release)'- Presentation transcript:īusiness Situation, Strategy & Insights What products will be in channel Marketing Objectives & Strategy End of Support for AXI Important Dates, Pricing, Plans & Policies Sales & Channel Enablement Content Key Milestones Q&Aģ Acrobat 2017 Release What’s Happening Products Routes to Market

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